CANADA GOOSE

Our Work with Canada Goose

Prior to 2015, Canada Goose was exclusively a wholesale company selling their product through retailers such as Bloomingdale's, Nordstrom, and Lord & Taylor. They had no direct sales to their customers and no control over their customer experience. After a significant investment from a VC group, they decided to expand their production capacity and provide their own retail experience for their customers. We were the firm selected to help make that happen. We developed concepts and experiences for the Brand that would provide more than just a space to buy this high tech, exclusive outerwear. We designed and implemented a vault storage system where product could be stored and displayed in an enticing way, a cold room experience for testing out the product’s capability in an appropriate environment, a 3,000-pound Canadian marble cash desk, a compressed air system to clean off the coats at time of sale and a custom conveyor system for multi floor stores.